Assertive Self Defense
When seconds count & help is minutes away… What will you do?
Let me start off by telling you a true story. Several years ago, I was walking into a fitness facility. A woman I did not recognize came up to me and what she said stopped me dead in my tracks.
She simply said, “You saved my LIFE!” This was definitely good news but I couldn’t remember pulling anyone, much less this kind woman, out of burning building or the like. So I just listened…
Action is Faster Than Reaction
Shannon (not her real name) went on to tell me how she had left work the week before. It was about 6:30pm and it was almost dark. She had her purse and was walking through the parking lot to her car. And she had a plan.
Here’s what she knew:
- Attackers actually “interview” their victims
- Attackers rely on fear to paralyze their victims
- Action is always, always, always faster than reaction
And in reality, knowing THAT is what saved Shannon.
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As you might expect, an attacker comes out of the bushes and shoves a gun in her face.
But Shannon’s plan was about to eclipse this fool. Go Shannon!
In his nervous, adrenalized state (yes attackers are scared too!) he mumbled some obscenities and told her to reach into her purse and get the keys out and GET INTO THE CAR.
But Shannon already knew there was no way THAT was going to happen.
The Critical Next Step That Saved Her Life
Shannon had trained with me and a small group of strong, resilient, spirited individuals who’d decided to take back their lives and their power. “What can we do to prepare for the unknown?” “How can we live, think, and act strategically without training like a Rambo?” The answer was simple and it’s perfectly displayed in what she did next. Was it a gyro-death-sting touch? No. Was it a lightening strike to the eyes with some key chain thingy? Was it luck? No. No. What then?! Shannon knew that this idiot had no plan B and barely a plan A. So she took a deep breath and reached into her purse and totally took control, escaped without a scratch and the guy was arrested within minutes!
You want power like that?
We all do! Shannon knew that action was faster than reaction. She knew that if she got in the car as instructed her chances of survival were ZERO. She knew also that the gun was simply a threat! That’s it. How did she know this? She was still alive. You see if Mr. Idiot wanted to kill her right there, he would have already. Because he was standing there giving orders, it proved something clearly: he didn’t yet want her dead, he wanted her to obey.
Perhaps you are imagining how scary it all is or how your brother’s friend has some ninja pepper spray that you could use…but in reality, nothing works under pressure if it’s not VERY simple. You actually already have everything you need to live safe, free of fear, and empowered.
You must think I’m crazy by now but… realizing you can always take the initiative means you always have the power you need and no one can take it from you. EVER!
So Shannon reached into her purse, took out her keys. Looked him in the eyes and threw the keys over his head into the bushes as far as she could. And then she instantly turned and ran full speed back to her office. Once inside she locked the door and called 9-1-1.
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And What Did Mr. No Plan B Do?
He did what we all do when we have to react to something totally surprising…froze, studdered, stood there paralyzed… Why? Because action is faster than reaction. He didn’t speak. He didn’t fire a shot. He didn’t chase her. He just froze. His plan went limp and formulating a new one on the spot was not in his capacity. In fact, no one reliably has that capacity. Under the affects of the “adrenaline rush” you’d be lucky to be able to spell your name! This is common to all humans. All of us. It’s just a biological fact.
But What About the Gun?
Well, the reality is that learning about what truly goes on in these situations is incredibly empowering. In fact, often, about 98% of the time, what we teach can keep you from ever even being in a situation like this.
So you might be tempted to say, “Oh great. It’ll never happen to me.” But hoping is not a strategy. Unfortunately 1 in 6 women and 1 in 33 men will be a victim of sexual assault in their lifetime. College age women are 4 times more likely to be sexually assaulted. Think of your wife, daughter, sister, mom…isn’t their safety worth a few strategic hours?
Preparation is essential. Shannon was prepared and she had a plan and was ALREADY committed to doing it.
This seminar is about empowering you with skills and understanding that help you, just like Shannon, to know what to do and how to do it. It can help you de-escalate, stay safe, and live without fear.
It Starts With A First Step
However you’ve come to this website today, you owe it to yourself and those you care about to take a first step.
You will learn the following:
- Awareness skills that allow you to detect a potential threat before it occurs!
- How to avoid being picked out as an easy victim. (Interviews with convicted felons show that attackers search for specific body language in their victims. Learn how to carry yourself so that assailants will not single you out!)
- How to abandon AGGRESSIVE behavior (how not to pick fights!)
- How to move past PASSIVE behavior (How not to be picked on by others)
- How to act ASSERTIVELY, to ask for what you want in a straightforward manner!
- How to avoid Assault, Rape, and other violent encounters!
- How to transform your fear into a source of power and strength!
- Find The Power Of Your Voice! – F.B.I. statistics say that 70 – 80% of assaults can be stopped by good verbal boundaries alone.
This seminar is unlike anything you’ve ever experienced before!
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The # 1 factor in effective self defense is learning to deal with the fear induced adrenaline rush that is a natural survival response to a threatening situation. All the fancy technique in the world won’t help you if the effects of this adrenal rush are not understood and reconditioned to work in your favor. The good news is the effects of adrenaline and fear can be your greatest ally, infusing you with razor sharp reflexes and amazing strength when needed.
Graduates of our courses report again and again how empowered they feel at work, home, and play in virtually every facet of their lives after taking one of our short courses.
Be There! Simple. Easy. And so very powerful! I hope you’ll act now! Take control of the future today! You’ll be glad you did. Here’s to your success.
Who Is This Course For
Men, Women, Moms, Daughters, Sons, Wives, Husbands, Sisters, Brothers, & Friends (age 13 and up)
Registration Details
Date: Thursday Feb 10th
Time: 7-8:30pm
Cost At the door: $39 per person (NO DISCOUNTS AT THE DOOR)
Family and Online Discount: SEE BELOW
Thursday Feb 10th! (Limited to 20 Participants)
Reserve Your Spot Now!



Sensei Eric Beck
